Barbour Directors Club

On February 23rd 2015, Juice Learning were selected by renowned EHS Information Service Provider, Barbour to present at their prestigious Directors’ Club event at the National Motorcycle Museum, Birmingham.

Barbour have been helping organisations stay safe and compliant for over 50 years and the Barbour Directors Club is a private, invitation only group for senior and director level Health and Safety professionals. It is specifically tailored to meet the needs of company directors and senior management.

Matt Cleve, Learning and Development Director of Juice Learning delivered an hour-long presentation exploring some of the fundamental principles of transformational Safety Leadership, focusing specifically upon the impact of leadership upon behavioural safety within organisations.

Opening with an unexpected and high-octane emergency crash-team scene delivered by our cast of professional actors; right from the outset, this was going to be a different type of Safety Leadership ‘talk’!

Engaging the attendees in a range of round-table discussions and activities, including the introduction of our proprietary ‘Four-Square’ Safety Culture model; delegates were given little time to sit back and relax.

Interspersed throughout the session were a number of theatrical scenarios, telling the background story to the medical emergency scene portrayed at the beginning of the session.  Here we presented three individuals working in a fictitious construction industry environment and exposed how their various attitudes and behaviours relating to safety ultimately contributed to a series of events leading to a serious accident.

The dramatic elements of the session gave rise to some interesting debate amongst the assembled delegates, as they began to consider the impact and influence which each character had on the others and the overall Safety Culture of the fictional organisation. Of particular interest and hotly debated towards the end of the session was the quandary of ‘Who was actually leading the Safety Culture?’; the consensus ultimately being that it wasn’t the ‘Manager’!

Other speakers at the event included Professor Andrew Curran, Director at Health & Safety Laboratory; Steve Perkins, CEO at BOHS; Heather Beach, Director OSH Portfolio at UBM Live and Subash C Ludha, Vice Chair of Board of Trustees at IOSH.

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